An owner of a pest control company recently told me, he doesn’t get as many calls for bed bugs as he had the past two years. He also added, “He thinks bed bugs are dropping off as they did years ago and once he takes care of a client’s problem, he never hears from them again”. That told me two things, he might be doing a good job, but he is not engaging his clients.
The fact is, a few years back there were only a handful of pest control companies doing bed bug work, but today, the competition is so much greater. In addition, in some areas, do-it-yourselfers are rapidly growing.
I asked him where he targets his marketing and advertisement, who writes his blogs, how does he stay in contact with his previous clients“, and how he optimizes” his web site to get new customers.
He had a blank, lost look on his face. It reminded me, of me a few years back when I didn’t even know what a URL was. Keeping up to date with Google standards and ranking algorithms is a full time job all by itself. I learn something new every week. And just when I think I understand completely it, it changes. Thanks Google!
He shared with me that he spent a lot of money on his site but he is not getting the traffic that he thought he would. Some people think that once you put up a web site, you’re all done. Not true, with hundreds of thousands of web sites on the Internet how does Google know who to put on the first page unless you let them know you exist?
Sure you can pay though your nose, but if you use the words Bed Bugs, it will cost you dearly!
You need to earn that position by optimizing your site daily in order for Google to take you serious and place you high in the search engines.
Some people think they can just hire a SEO company (and there are plenty of them out there), and starting at around $499 a month for a basic package, will promise you first page ranking in three months.
Please be careful and don’t bite for this…check out the SEO company thoroughly. Do a trail run or test before you sign up for any long term, costly adventure.
They can get you to the front page quickly – top – front and center – but be careful here – some of these companies purchase links, thousands of them and add them to your site. You will see a huge surge of traffic, which leads you to thinking that you are getting your monies worth.
The problem is, they are loading you with bad backlinks. When loaded with bad backlinks, and Google realizes it, you are tossed back five pages or more it can be years before your site will see the light of day on the front page ever again. Bad backlinks can harm your domain permanently.
A high quality website grows over time with organic visits in terms of both search engine trust and loyal readers. I’ll say it again, loyal readers. You have to blog!
Make sure that your content is unique and original and Google hates publish duplicate content on websites. If you must use the same content in two areas make sure do a “no index and no follow” on those pages so that they do not have a negative impact on your SEO.
Are you a key word stuffer? Great, you have a list of keywords often used by your target market that you want to include in your content. Don’t cram all of them into one piece of content or use all of them in each article you write. Google will pick this up as an attempt to manipulate their algorithms, and you will lose ranking. Use them only in your title or opening paragraphs and naturally within the body of your content.
Guest posting for links – You do me and I will do you – Be careful here, if done wrong can damage rankings! Remember; always create original, relevant and useful blogs and information for your audience. If you’re going to allow any guest posting for links, make sure they are industry related and not just for exposure or recognition.
There is an expression, “Content is King!” Great content encourages people to link to your pages, give them thumbs-up and share them with others and this shows Google™ your pages are interesting and authoritative which leads to search engine success. It is that simple!
However, good content alone is not enough.
Here’s the catch – it involves writing regular, powerful content that people find useful and beneficial and it has to be shared on a regular interval (daily-weekly-monthly) in blogs, twitter, Facebook, Google+, LinkedIn, etc., and over-time Google™ picks up on these authoritive signals.
Creating inbound traffic and unique visitors is an investment that turns into a gift that keeps on giving. Its said, the rule of thumb for an average firm in this industry is 1,000 visitors per month. If you are getting 1,000 unique visitors per month… Pat yourself on the back.
But when I see that I’ve been working on a particular segment, and then seeing a spike (or trend) towards more visitors – then I know that I’m doing my job. The number of visitors will ebb and flow a bit, so having analytics measured across months and years is more important to the big picture. If you are not seeing anything close to that, you may have some work to do.
Last year, the IBBRA web site received over 72,000 unique visitors searching for bed bug solutions and answers. Growing to that volume took a consistent growth pattern based on daily postings of important information that people are searching for or opted-in to receive.
Since we’ve gained strong SEO, we continue to create stronger value for our members. Many of our members share our posts or link to our posts and blogs and we do the same for them when they send their blogs to us. If you are not sharing them, you cannot benefit. THAT is what it is all about.
Great content from idea to publication can help you build your audience and drive continued traffic growth to your site. So if you don’t have a blog, you need one.
If you can’t write, then reach out! There are lots of blog writers out there starting at $100up a blog which is a small price to pay for the amount of unique visitors you’ll get after around 10-20 blogs. Find someone who is well versed in your industry.
I’ve been ghost writing blogs and books for others specific to bed bugs, heat treatments and much more for several years and would like to open my services to you as well. Some of our members already use me to create original blogs for them with great success, so I decided to open it up for others that require help.
If you are looking for content on bed bugs, I am offering packages of five blogs at a time. Just tell me what you want to tell your audience and I will write it for you. Most blogs are 600+ words (most are more). If I feel that I can’t write about the topic you choose, I will bow out gracefully and help you find someone who can.
Your customers don’t stay with you because you’re “cute”, they found “value” in your services. Insure your customers think of you beyond just the first service day.
So what makes you stand out from your competition?
Always here to help! www.ibbra.org