Bed bug infestations in the US are more prevalent than ever, and there are countless pest control companies that claim to offer bed bug treatments. Unfortunately for the customers, many of these companies have no real experience treating bed bugs and often fail at eliminating the bugs. For this reason many people turn to risky DIY methods, and become very suspicious of pest control companies. Here at IBBRA we have made it our mission to raise awareness about bed bugs, proper extermination methods and provide customers with a reliable place to find pest professionals that are experienced in bed bug elimination.
But if you own a bed bug or pest control company, you might be wondering how you can make your business stand out from all the “other guy’s” out there. The IBBRA wants all of our providers to have successful, thriving businesses, which is why we’ve put together a few tips to help your business become a “household name” in your community.
Tip #1: Don’t Cut Corners On Your Services
This tip applies toward every aspect of your business, but is especially important when it comes to the services you are offering your customers. Make sure that you are providing the best treatments and services and that every customer leaves knowing that their bed bug problem is over. To do this it is important that you use proven equipment and that your staff is properly trained.
IBBRA offers professional quality products that have been proven to kill bed bugs. For all your heat equipment needs, visit the IBBRA store and feel free to contact us with any questions. IBBRA also features providers that provider equipment and training services to help your business grow in the right directions. Search the provider map to find equipment and bed bug training providers.
Tip #2: Your Website is Essential
In today’s world, many consumers will not consider a company if they aren’t easily searched in Google or if their website is subpar. Your online presence is the first thing your customers will see from your business. A clean, easy to navigate website will make a good impression before you even talk to the customer. Make your website work for you by presenting your contact info and other information quickly and easily.
Don’t skimp on the branding either, make sure your logo and branding concepts are easily understood and memorable. Matching your online presence with your in-person branding will also make your business appear more professional and will leave a lasting impression with your customers. Professionally designed flyers, business cards and other branding pieces will help boost your appearance.
IBBRA can help you re-vamp or develop a brand new website for your company. IBBRA members have access to marketing materials, graphic design services and many other benefits to help start or grow your business. Call today for more information.
Tip #3: Advertise!
Advertising your business is a no-brainer. Utilize free advertising opportunities like social media, and choose paid advertising opportunities carefully. Word of mouth is one of the best ways to bring in new customers. Consider offering discounts and incentives to “tell your friends” about your company.
Always analyze your market and find out where they are looking for services before making a decision on advertising. Newspapers, Craigslist, Facebook ads, Yelp, and The Yellow Pages are all great options, but depending on your area there may be options that will be more effective than others.
Quality leads are very valuable for any business. That’s why IBBRA members get their business listed on our worldwide provider’s map. Customers know that IBBRA members are qualified professionals and will search the map for their area to find the best professionals near them.
Tip #4: Become A Figure In Your Community
Consumers want to do business with companies that care about their community. There are many ways to get your name out there in your community. Some ideas include: purchasing a booth at local home shows, have a float in your communities parades, sponsor sporting and school events, advertise on popular radio stations, the list goes on and on. The more people see your business name, the more likely they will be to call you when the need arises.
Need more business building tips? Become an IBBRA member and take advantage of all of the valuable tools that are offered to each provider. Contact us today for more information 1-888-966-2332.